Tobias Frere-Jones, formerly of Hoefler & Frere-Jones, is back online. And type-nerds everywhere will love his first post, on typography and New York City. Check it out.
Two of my favorite things — typography and New York City’s history — rarely intersect. But the first post on a blog (hello!) is a special moment, so grab a composing stick and a knish!
Don’t know what to charge for a project? Good clients give budget ranges.
A painter paints the appearance of things, not their objective correctness, in fact he creates new appearances of things.
All artists, really, do this.
Earlier this month the transit agency serving metropolitan Rochester, New York, announced a million-dollar “rebranding” effort. That means everything from a new logo to new uniforms — all aimed at changing the public perception “that buses are only for people who have no other option,” the Democrat and Chronicle reports. The next brand will try to surround Rochester transit with a sense of comfort and ease.
Rochester isn’t alone in its desire for a transit brand. Jeff Doble, director of transportation design for the Vancouver office of architecture firm Perkins+Will, says system branding is becoming “more and more prominent and important to cities.” From the architectural design of stations to the wayfinding style of signage and maps, branding can help cities that are “trying to build a transit culture.”
"You realize how much a brand — whether it’s station design or just a refresh of signage within the city itself — really becomes part of the experience of the rider," says Doble. "[Cities] are still struggling to get people to really appreciate the benefits of public transit. I think branding plays a big role in that."
Public perception of a transit system is no superficial matter. Recent studies suggest it can have a ridership impact on par with actual service quality. The most iconic transit brands tend to conjure up positive feelings; think the art nouveau entrances of the Paris Metro, or Beck’s famed map design of the London Tube. On the flipside, consider the negative image people had of New York City’s subway when its cars were covered in graffiti.
Just a reminder to everyone that branding is more—a lot more—than a logo.